Cubs Fans Have A Reason To Smile


Congratulations, Cubs! You’ve finally put an end to the most infamous drought – and curse – in sports history. Finally, 108 years without a World Series win ended last night.

Over the decades your team has had many names – the White Stockings, the Colts, the Orphans, the Remnants … and finally – in 1903 – the Cubs. Back in 1908, the last time you won the World Series, the year was ushered in by the first ball drop in New York City’s Time Square.  The 46th star was added to the United States flag, welcoming the state of Oklahoma to the U.S. Mother’s Day was observed for the first time. An asteroid (or ancient aliens) wrecked part of Siberia.

But wait, there’s more! The song “Take Me Out to the Ball Game” debuted. The Ford Model T was released less than a month before you defeated the Detroit Tigers in Game 5. Back then, Cubs, you were the first team to record three consecutive World Series appearances and two consecutive World Series victories. Granted, you wouldn’t have gotten into the 1908 series if it wasn’t for that bizarre incident with Giant’s first baseman Fred Merkle, but whatever. You ruled baseball. You gave Chicago a reason to smile.

Good timing too, as great smiles were just beginning to happen in 1908. Edward H. Angle opened the first school to teach dentists about orthodontics treatment in 1901. Charles Land (the grandfather of aviator Charles Lindberg) created the first porcelain dental crown in 1903. Land’s crown – which he called a tooth “jacket” –  was intended to be an inexpensive alternative to the gold crowns used by high-society dentists to repair teeth at the turn of the century. Back then, sporting a gold tooth was a status symbol. And the dental experience was far less painful – local anesthetic Novocain was first formulated in 1905.

Chicago led the nation in the science of dental care. Greene Vardiman Black, often referred to as the father of modern dentistry, developed dental materials, techniques, and instruments still in use today, established the scientific basis for research in dentistry, and served as the founder and dean of Chicago’s Northwestern University Dental School. Chicago has been home to the American Dental Association since 1918.

But despite all that dental goodness, Cubs fans weren’t smiling for long, After 1908 Baseball’s leading team seemed to have lost its sparkle. Seemed like the Cubs just couldn’t win.  And you can’t blame it all on the Curse of the Billy Goat, that hex that a local bar owner placed on your team after his pet goat was banned from Wrigley. That happened in 1945, by then your team was already decades into the drought.

If Cubs fans could find a reason to grin after the Goat, their teeth would have looked even better than they had back in 1908. After World War II, oral hygiene came home to America, soldiers had learned about the joys of brushing their teeth from Europeans. The first dental insurance plan was offered in 1954, in California. By the 1970s, dental insurance was available across the U.S – plans typically provided annual coverage of about $1000. Today, dental insurance still limits benefits to about $1000-$1500 a year. One root canal and porcelain crown can wipe out an entire year of dental insurance coverage.

Dental savings plans, sometimes called dental discount plans, were created to address the issues associated with dental insurance. Joining a dental savings plan enables people to access reduced rates – anywhere from 10%-60%, depending on the plan chosen, member’s location and treatment needed – at a nationwide network of dentists. Unlike dental insurance, there are no annual spending limits, no restrictions on getting care for preexisting dental conditions, and no waiting period before a dental savings plan member can receive care.

So, just like Cubs fans, with a dental savings plan there’s no longer any need to say “wait till next year.” With a dental savings plan, you can afford to get the care that you need now, and reclaim your winning smile.


Join. Save. Smile.