Making the services you provide, as well as special offers and savings plans, readily-available through in-office dental marketing tools can help you retain patients and extend word-of-mouth referrals.
This is especially important for reaching the 77 million baby boomers on Medicare that are in need of dental work, since this audience is much more receptive to traditional marketing tactics, such as print materials, versus email campaigns or web banner ads.
If your dental office is having trouble with patients coming back for their follow-up appointments, it might be time to revisit your in-office marketing toolbox.
To help, here are four tried-and-true-dental marketing ideas you can use to keep patients coming back:
- Flyers: Flyers give your patients a snapshot of your dental office and the services you provide. The idea is to draw attention to a specific event, service or product you are promoting. You can place flyers in the waiting room, near the check-in area or hand them out directly to patients.
- Brochures: Brochures are an easy way to share information about your dental office in greater detail. Unlike a flyer which is usually one-sided, a brochure contains folds that create multiple panels or pages of information. You can include more detailed descriptions of services, payment options and discounts.
- Reminder Cards: Reminder cards with contact information for your dental office and date of the next appointment is an easy and practical tool to market your practice.
- Rack Cards: Rack cards are a great tool to promote your options and services, while giving patients all the necessary information about your dental office and available payment choices. They are typically 4 by 9 inches in size and focus heavily on eye-catching graphic design.
What marketing tactics does your dental office use? Share with us in the comments below.