When it comes to Apple products, the question is never “do I need this?” – it’s always “just how badly do I want this?”
And it seems that a lot of people want the new Apple Watch. That’s to be expected. It’s a fun, functional status symbol. Unlike Google Glass, people won’t instantly hate you when they see you wearing it. It’s neither over nor underpriced. But despite all this, we were surprised to see assorted blog posts specifically touting the Apple watch for dentists.
We thought it was a cold-hearted attempt to drive more dentists to visit blogs they might never have seen otherwise. And that’s undoubtedly true – but for such a ruse to work you do have to have a bunch of dentists who are excitedly searching the internet, seeking more info about the Apple Watch.
So, why does a dentist need an Apple Watch? For that matter why does anyone need an Apple Watch? It does many of the things your smartphone already does, the big difference is that it sits on your wrist while its doing them. Have we all gotten so busy that we don’t have a spare second to remove our phones from our pockets?
Perhaps, but the really big deal about the Apple Watch is that it totally changes how we interact with technology.
The Apple Watch does not encourage you to fritter away valuable time playing with apps. There are apps for the Watch, but the idea is that you look at the watch, press a button to perform an action, and move on. Like a bench that is purposely designed to encourage people not to linger, the Watch does not facilitate technological procrastination tactics.
The Watch is essentially a container for interactive notifications. If you’ve ever pulled out your phone and spent a few minutes skimming screens to find some tiny tidbit of information – and been infuriated that you wasted so much time – you’ll probably appreciate the Watch. Its apps are built around the idea that multistep actions should be accomplished with a single tap.
In other words, accessing information should be as easy as looking at your watch to find out what time it is. Apple has strongly suggested to developers that any interaction with a Watch should be completed within ten seconds. You can see where this would be an attractive prospect for the busy dentist – or the busy dental patient.
There are other cool features as well: a “taptic” engine that provides personalized sensory feedback – now patients can share the actual sound of their rapidly beating pre-procedure heartbeat directly with their dentists. On a more pragmatic note, the taptic messaging can issue physical reminders and notifications to Watch wearers – a quick flick, friendly thump, or insistent drumroll of taps can communicate with a user whose is otherwise too occupied to glance at a screen.
Apple’s iBeacon, which can triangulate a user’s exact location and deliver targeted information, could display a personalized map showing users the best route, based on the days shopping list, through a mall or supermarket.
Analysts expect the Watch will appeal to a lot of people, expecting Apple to move 25 million Watches in 2015, growing to approximately 68 million by 2018. (Because the Apple Watch is likely to be released sometime during the second quarter of 2015, those projections for first year sales are based on the device’s first nine months on the market.)
The Watch comes in two sizes and three versions: 38mm and 42mm, Sport, Edition, and … Standard Issue, for lack of a better descriptor. Sport is priced starting at $349 with an aluminum body and a glass watch face. Standard has a stainless steel body and a sapphire watch face, priced from $599 up. The Edition is 18-karat gold, and starts at $10,000.
By the way, you can buy a dental savings plan for much less than an Apple Watch. To learn more call one of our :DP AtYourService Customer Care Representatives at 1-800-238-5163.