We live in an increasingly visual world and marketing-savvy dentists are finding ways to use that to their advantage.
Take Pinterest, for example. Using these visual pin boards, people can share and search for images they like. And, according to Pinterests own statistics, 45% of people who access the site use it to research products or services.
In fact, a recent study found that Pinterest drives more referral traffic on the web than Google+, Youtube, Reddit and LinkedIncombined. With more than 23 million monthly visitors, Pinterest is definitely one marketing venue that dentists should take a closer look at.
To help you do just that, here are 10 ways dentists can use Pinterest to engage dental patients:
- Share interesting dental articles.
Post photos you use in your news and blog articles and link these back to your website to establish yourself as a source of dental information.
- Share oral health tips.
Create pin boards that describe the proper way to floss and other oral health tips.
- Share images from your dental office.
Take photos of your dental office and staff and share them on your Pinterest board.
- Share before and after photos.
Post your successful before and after photos to show how you have improved your dental patients smiles.
- Share your dental videos.
Share your dental office videos and patient testimonials on Pinterest and link them back to your website or YouTube channel.
- Share daily deals or coupons.
Share any special discounts or promotions. Teeth whitening deals are very popular on Pinterest.
- Share your community involvement.
Do you sponsor any local events or charities? Invite your patients to share their photos with you on Pinterest.
- Share foods to eat and foods to avoid.
Create a healthy eating Pinterest board and share images of healthy recipes and foods youd like your dental patients to stay away from.
- Share celebrity smiles.
Share images of the best and worst celebrity smiles.
- Share your interests.
Share photos of your favorite places and hobbies and let your patients get to know you a little better.
Does your dental office use Pinterest? Share with us what you like to pin in the comments below.